Modules / SEO / GEO

Search and Answer Visibility

Improve discoverability across traditional search and generative answers with crawlable, useful, attributable, and measurable content.

Strategy workflow readyAll modules
01Site audits02Search intents03Topic clusters04Page briefs05Answer blocks06Entity evidence07Structured data08Citations09Search performance

This module uses project brand and customer context. Open a project to use its connected workspace →

Workflow

Technical discoverability

  1. Audit crawl access, indexability, canonicals, redirects, sitemaps, internal links, rendering, mobile experience, and page speed
  2. Resolve duplicate or conflicting URLs and keep important information available as visible text
  3. Validate structured data against the visible page instead of inventing AI-specific markup
  4. Submit accurate sitemaps and notify participating engines of meaningful changes with IndexNow

Workflow

Intent and authority

  1. Map customer questions, comparison needs, objections, and purchase intents to existing or proposed pages
  2. Create unique expert-led content with first-party evidence, clear authorship, dates, sources, and factual claims
  3. Connect related pages into topic clusters without producing thin keyword variants
  4. Keep organization, product, person, and location facts consistent across the site and trusted profiles

Workflow

Passage-level answer design

  1. Turn important customer prompts into descriptive or question-based headings with a direct two-to-three-sentence answer first
  2. Keep each key answer self-contained, supported by attributable facts, and easy to extract without losing its surrounding meaning
  3. Use definitions, lists, tables, and honest X-versus-Y or best-for comparisons when they make the decision clearer
  4. Add useful summaries and clean semantic HTML, then test different section lengths instead of treating a 500-token chunk as a confirmed Google Search rule

Workflow

SEO and generative visibility

  1. Track queries, indexed pages, clicks, conversions, backlinks, and rich-result eligibility in webmaster tools
  2. Track cited pages and citations in AI performance reports where platforms expose them
  3. Test representative customer questions and retain dated evidence rather than claiming deterministic AI rankings
  4. Refresh or consolidate content based on accuracy, usefulness, conversion, and citation evidence