Modules / MassCall

Voice Conversation Campaigns

Design reviewed voice-agent campaigns for reception, support, qualification, booking, and vertical workflows.

Acquisition extension mappedAll modules
01Agent roles02Campaigns03Call intents04Calendar outcomes05Escalations06Cost and conversion metrics

This module uses project brand and customer context. Open a project to use its connected workspace →

Workflow

Agent use case

  1. Choose receptionist, multilingual support, sales qualifier, restaurant order taker, or real-estate scheduler
  2. Define role, voice, language, knowledge, escalation, and allowed actions
  3. Set cost, volume, and consent boundaries

Workflow

Conversation loop

  1. Qualify or answer a request
  2. Detect intent and objections
  3. Book, route, follow up, or escalate only within approved rules
  4. Record outcome and attribution